Yahoo and Nokia in a you-don't-give-a-damn partnership
It's the deal nobody cares about, in that it's unlikely to change the world for the better or worse, or in a way that can be considered consequential. Two companies that suck - Yahoo and Nokia - have joined forces to provide a raft of services that'll suck just as much.
The partnership will see each company use the other's services across PC and mobile; Nokia will provide exclusive maps and navigation to Yahoo, while Yahoo will become the exclusive provider of Nokia's Ovi mail and chat services. It's all in a bid to take on the other major league players who already have a presence across both web and mobile - namely Microsoft, Apple and Google.
The only thing anybody seems to still love about Yahoo is Flickr, and the last time anybody used Yahoo for search was to compare it to Bing when Microsoft's search engine launched. Meanwhile Nokia continues to lose ground the smartphone market, so does such a partnership stand any sort of a chance? Possibly, according to tech journalist Stuart Dredge, who believes the inevitable derisory remarks are "Western-centric": "Nokia and Yahoo's focus on markets not yet gripped by iPhone and Android fever could pay big dividends if the partnership works well."