Windows Phone 7 looks really nice (so stop taking about iPhone)
You've gotta love Microsoft. They've come up with a very exciting mobile OS in Windows Phone 7, which was launched at Mobile World Congress in Barcelona yesterday. It's bright, contemporary (three years in, the iPhone interface is beginning to look a little dated, don't you think?) and it features the current Emperor's New Clothes of mobile - multi-tasking.
So Microsoft have done it, they've got something that potentially puts them back in the game; if they can tie up some key handware deals, they'll probably give the smartphone market a run for its money. And by smartphone we mean, iPhone, obviously - because that's all Microsoft cares about. They introduced Windows Phone 7 with a promotional trailer that showed off the competition more than what their own OS can do:
Ignore that fact that Android and Palm Pre handsets multi-task, and gun for Apple. It's a shame so any time at all is spent slating the iPhone, because the trailer doesn't give you a sense of how great the new mobile OS looks. Apple are advertising the iPhone during Corrie for crying out loud - their target market really doesn't care about multi-tasking, it's not a deal breaker.
Microsoft have a real chance to be a big player in mobile once more. Windows Phone 7 looks the shizzle, so hopefully we'll see adverts like the trailer below, instead of seeing Steve 'Crazy Horse' Ballmer spending his money trying to run down the iPhone like a piss-drinking slag: