Why buy an iPhone when you can buy a 3D phone?
The Japanese mobile market has always been some 18 months or so ahead of the UK, which is no doubt one factor as to why Apple's iPhone has failed to make any impact there - who'd want a handset with a two megapixel camera and no video function? That's so 2005 for Japan.
Those consumers have far more exciting gadgets to dick about with, such as the recently announced Ketai H001:
No it doesn't come with tiny Japanese men inside who attempt to hail a cab whenever you open the hinged screen - that's a representation of the dedicated 3D channel that streams games, images and video content to your handset.
Expect to see something similar in the Carphone Warehouse in 2023.