Well, they say that sex sells ...
It's bad enough to be faced with all the ads on the television, internet, radio and print media day in and day out, but even if you shore up your browser with Ad blocker or Noscript, you're still gonna supposedly see the content. And sometimes that content is little more than an ad.
Take Apple, for example. The e-book app on the iPhone called "Eucalyptus" was rejected because it allowed access to thousands of free and non-commercial books in the Project Gutenburg virtual book repository, in which you can find the translated text of the Kama Sutra.
Doesn't it seem odd that Apple would ban that app? Because we all know how fresh and new and young and well designed Apple's products are. If Apple advertising is anything to go by, it's the computer for the person who is probably still fit enough to have sex.
So what happened? You bought the iPhone thinking it might help you get laid, and now you find out you can't even get the Kama Sutra on it?
Anyway, Apple was clever enough that they were able to get free publicity when they did an about face on the matter, telling everyone they could read the Kama Sutra on the iPhone for free with one of those Apple-sanctioned apps. Thing is, if you really cared about the issue you would have just been given another reminder how "useful" an iPhone is for improving your sex life.
Other e-book apps already allowed access to the Kama Sutra, but perhaps they were announced on a news day when there was no room for the story. So now we can all feel satisfied that the good guys at Apple think we're mature enough to handle what is perhaps the definitive book on human sexual behaviour.