Tinder Plus: It'll cost you more if you're over 30

3 March 2015

Dating/hook-up app, Tinder, have launched a premium version of their swipefest. However, there's something a bit peculiar going on with it.

Tinder Plus has subscription fees which vary depending on your age and where you live. So, if you're in America, people over 30 will have to pay $19.99 a month, while people younger than that, will be paying $9.99 every month.

Meanwhile, in 'emerging markets', it can be as low as $2.99.

Tinder Plus from Tinder on Vimeo.

A Tinder spokesperson is swatting away any cries of 'age discrimination', saying: "We've priced Tinder Plus based on a combination of factors, including what we've learned through our testing, and we've found that these price points were adopted very well by certain age demographics."

"Lots of products offer differentiated price tiers by age, like Spotify does for students, for example. Tinder is no different; during our testing we've learned, not surprisingly, that younger users are just as excited about Tinder Plus, but are more budget constrained, and need a lower price to pull the trigger."

"With Tinder Plus we're giving our users access to their two most-requested features through Passport and Rewind, as well as unlimited liking capabilities."

Rewind? Why, if you've swiped someone into oblivion, you can reverse the decision, not that they're more likely to think you're alright. The Passport feature lets you change your location, so you can gawp at people from other countries if you want. Maybe you can try and woo someone before you go on holiday? Maybe you could find out how women call men 'creeps' in many languages?

Anyway. There you go. Tinder. Penalising widows and making eyes at younger people.

TOPICS:   Mobile   Social Media

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