Tesco climb on the free laptop mobile broadbandwagon. Savvy shoppers look elsewhere.
Tesco are upping their attempts to muscle in on the telecoms action by going head to head with Carphone Warehouse and their successful free laptop deals. The supermarket will be offering two free laptop models at 50 of their in-store phone shops in conjunction with mobile broadband packages from 3 and Orange.
It’s a ploy that Carphone Warehouse have been the masters of since 2007, although as the laptops are usually low-end and the monthly tariffs ramped up, customers can be fooled into believing they’re getting a good deal when in fact they’re more or less buying the laptop at 0% interest over the period of the contract.
The spectacularly-named Lance Batchelor, chief executive of Tesco Mobile and Tesco Telecoms, raised a suave eyebrow before musing that “…mobile broadband is going to really take off in 2009 and we want to help our customers get the very best deals, making it easier than ever for them to stay connected wherever they are.” He then fended off an attack from a Russian spy using a golf umbrella with a dart gun built into its tip. Possibly.
Among the Tesco deals are a free Dell Studio XPS 16 laptop with a 24-month mobile broadband package from 3 at £29.36 a month. See – is it really a deal worth running around the room and waving your undercrackers around your head in triumph? No, it’s not. Yes - actually it is. No, it isn't.