SPAMARAMA: calls to overhaul Direct Marketing industry
Nuisance phone calls, texts about PPI, mountains of ads through your door – direct marketing has gone haywire recently, and the Direct Marketing Commission says the industry needs a complete overhaul.
The DMC has found huge amounts of phone calls and texts were made by direct marketers in the last year, and that companies were overstepping the mark with the sheer volume of pestering messages they were sending.
And it’s not just the nefarious ways direct marketers try to contact us, it’s how they got our information in the first place. Who gave them your mobile number so they could bombard you about personal injury claims?
Well, a lot of companies are very shady indeed about where they’ve accessed personal data. George Kidd of the DMC said: ‘It’s not acceptable for businesses in this sector not to be able to explain where their data and the permissions on its use came from - or for firms to dupe those they mail and call with mock surveys and ‘research’ - that open the door to sales and marketing calls, texts and emails from total strangers.’
At the moment, Ofcom and the Information Commissioners Office have shared responsibility over the telemarketing industry, but the DMC thinks there should be a separate regulator to tackle the problem of unwanted emails and texts.
May I suggest ‘FuckOffcom?’