Quality before qauntity? Palm launches app development for Pre
Palm once said it had no interests in taking on Apple over the iPhone - the Pre will attract a different type of consumer, they said. So it'll be interesting to see not only how Palm markets the Pre once it reaches the UK in the Autumn, but what sort of apps will be available to buy for it. Yes, for a phone that isn't challenging the iPhone, they're doing a decent job of suggesting otherwise.
But then the Pre isn't the iPhone, is it? One key aspect of the handset's operating system is that it can run background apps, something the iPhone should be able to do, but can't. Gah. It's simple features like this that open up a whole new world of apps to developers, and now they have their chance to create them - the Software Development Kit (SDK) for the Pre is now available. By the time the handset is available in the UK, the Pre App Catalogue should be rammed to the rim with apps.
What everyone is waiting to see, however, is whether Palm make a better job of managing their App Catalogue than Apple do of the App Store. Plenty of developers are considering giving up on Apple because of their inconsistencies in policy, the lack of communication and an endless list of problems and queries besides.
There's also a opportunity for Palm to better manage the type of content available. For example, will Palm filter submissions so that their catalogue doesn't fill up with 30 different shades of iFart? Some sort of quality threshold would be an ideal way to distinguish the App Catalogue, but that would potentially hurt Palm's profits - apps that appeal to the lowest common denominator can also sell very well. How brave will Palm be in the months to come?