Price plans for Carphone Warehouse's iD network
So what's the craic? Well, you'll be able to take out a "shockproof" 4G contract from £7.50 per month, which are designed so you avoid any "nasty surprises" according to those at Carphone Warehouse. With that, you get 150 minutes, 5,000 texts and 250MB of data and a Lumia 635 smartphone for no up-front cost.
There's also a bunch of "takeaway" plans from £25.50 per month for 24 months, which gives you free roaming abroad (22 countries), which is handy if you work away a lot. If you prefer, there's SIM-only plans from £7.50 per month, and data-only plans from £5 a month.
As well as these, there's a number of "go to" plans, which gives you a load of data and 12 month deals start at £13.50 per month and 24 month plans from £11.50 per month.
"iD gives increased flexibility and value to customers who are getting increasingly frustrated with the ‘one size fits all’ approach," said Graham Stapleton, UK chief executive at Carphone Warehouse. "Launching with a range of plans – including 12 and 24 month contracts alongside 30 day options – means we can offer solutions based on how customers actually use their mobile phone."