Phones4U To Sell Sky + Virgin Media Packages
Not long after feuding entertainment giants Sky and Virgin Media managed to reach a deal, the market and consumers are already reaping the benefits. Phones4U will begin offering Sky and Virgin Media packages within the next two weeks in 60 stores across the west Midlands, south Wales, north-west, and Merseyside, and plans to expand the effort to 300 stores by the end of 2009. Both Sky and Virgin will have in-store media bays, and their logos will be prominently displayed both within the store and on the storefronts. Since the beginning of 2008 the retailer has been performed trial runs of combined digital TV, high-speed broadband and home phone packages in Liverpool and Birmingham.