phones4u come clean about their grubby Christmas promotion
Those wacky guys at phones4u, eh? A couple of days ago they redressed their website with some half-arsed Viz style doodlings of Father Christmas and dead turkeys, in keeping with the Yuletide spirit:
What could possibly be their thinking behind it? Didn't they realise how amateurish it made the site look? Well apparently, they did. That was their plan! Don't you see? We know this because a Bitterwallet reader complained about the images featured on the phones4u website and promptly received a reply. Except the reply wasn't intended for them:
Well I got about another 70 e-mails to go through so Im guessing a few qill [sic] be about the web page. Seems like a success as people are e-mailing in and I bet they aretaking [sic] about it.
Please can you copy me in the reply
It was followed by a furious attempt to recall the message as the member of staff realised their mistake, and sometime later a further email that was intended for its recipient:
In keeping with the rest of our 'Great Deals 4 Popular People' advertising campaign we have decided to use some tongue-in-cheek and light-hearted imagery on our website and in our stores to support our seasonal promotions this year. This imagery will continue to change throughout the campaign to keep it fresh and interesting.
The aim of the campaign is to engage with our target audience of 16-24 year-olds and reinforce our unique tone of voice through fun, anti-kitsch advertising that challenges the stereotypical portrayal of the holidays you see on the high street.
The imagery used on our website, our current advertising, and point of sale material is meant to be humorous and entertaining and not meant to be taken seriously. We are by no means insulting religion, hence the use of snowmen, reindeer, turkeys etc
We apologise if it has caused any offense.
Phones 4u Press Office
Of course it's all very well getting people talking about your brand, and if phones4u wants customers to know theirs is cheap and grubby, and their phones are only good for lager-swilling twats who tattoo their own names on their necks, then their marketing team have excelled themselves. Cheers!