Paypal beats Apple in 'most trusted' contest
GfK NOP, one of those survey types, have just released the results of a survey into online and mobile payments. The results show that Paypal is the brand consumers most trust with their personal financial data when it comes to making payments with their mobile phones, owing to the high levels of trust and consideration cited by consumers in nine countries.
Paypal's success is largely thanks to its existing remote mobile payment services and GfK NOP suggest that this familiarity means that the company will enjoy lower barriers in the switch to contactless mobile payments using Near Field Communication (NFC) technology than normal mobile network operators.
GfK NOP also believe that second place trusted Apple, thanks to its iPhone and iTunes customer bases will also find the contactless payment market easier to break.
The arrival of NFC has been delayed, but consumers are still hopeful of an appearance sometime soon. And then, says GfK NOP, the battle for comsumers will begin. Which can only be a good thing.
The key points from the research found that:
Globally, 62% of consumers find mobile payments appealing. This is higher among certain key groups, including younger consumers aged 16-24 (75%); innovators/early adopters (74%); and current smartphone owners (72%).
There is also considerable variation between nations. Developing markets in China (82%) and Brazil (73%) find mobile payment services the most appealing, whereas the more established payment systems in developed markets, like the US and Europe, mean appeal in these nations is more limited (around 50%).
Across the board, security concerns were the key barrier to greater appeal of NFC payments services. Financial institutions had the greatest level of trust in processing these payments, with mobile and telecommunication brands having significantly lower trust. Within these brands, mobile network carriers have the highest levels of trust, consideration and preference, although they still lag behind financial brands
So who would you choose to be your preferred NFC provider of choice? Do you trust PayPal or Apple? Would you trust, say T-Mobile...