The Nokia 1202. Named after the year it was developed.
Why on earth have we dragged out a picture of a mobile phone from a decade ago? An attempt to rustle up some pre-millennial nostalgia? Harking back to more innocent times when conducting illicit affairs by SMS was still a glint in the eye of an unhappy housewife?
Nope. Take a good look. That's a brand new phone.
In a world wowed by the iPhone and maybe soon to be wowed by the Google phone, Nokia have stepped up their game and launched a mobile with no camera, no applications, no email and no colour screen. It's not unlike watching a programme you've recorded on Sky+ and seeing an advert for a Squarial.
Whether it's a deliberate back-to-basics approach by the current king of the handsets, or whether it's a nod to the credit crunch and harder times ahead, the Nokia 1202 may find favour with your wallet - it'll only cost you £20 - but it's unlikely to blow your mind.