Orange and T-Mobile become Everything Everywhere
It seems the marketing world has no bottom of the barrel left to scrape, having reached the point where it just can't be arsed. Orange and T-Mobile announced they would merge several months ago, and now the new name for the combined company has been revealed. Please, you may want to sit down, or adopt some sort of braced stance.
As of 1 July, the new company will be called:
Really, that's it. And both Orange and T-Mobile will continue to operate as separate brands, too. According to the Guardian, Everything Everywhere plans to open around 100 retail outlets across the UK, and increase it WiFi hotspot network. The new company will also push ahead with launching broadband TV for Orange's 850,000 residential customers.
Everything Everywhere - proving that in marketing, no idea is a bad idea.