O2 redefine innovation to launch mobile offers app
If your head is mangled by the writhing mass of daily deal operators and location-based offers, here's another one to throw into the pot - this time, it's an app from O2:
"Priority Moments is an innovative location based mobile service that takes Priority to O2 customers by serving up nearby exclusive offers and experiences from brands they love," blurts the O2 blog. Not sure about their definition of the word innovative, since there are already plenty of location based services serving up local offers, and have been for some time.
Still, O2 are making some pretty big claims about their innovative/borrowed service. O2 customers on either iPhone or Android can download the Moments app and start using it straight away; the service provider has teamed up with 30 partners - ODEON, Harvey Nichols, Zizzi - and has over 40 exclusive offers at launch.
More importantly, O2 believes their app will change your life: "We think this could save every single one of our 22 million O2 UK customers up to £105 each, every month." £105? Really? No, not really. Statements like that are pure hyperbole, because next to no customers will make use of even half the offers. To make big savings would mean customers spending far more money than they usually would on products and services they don't want or need.
So how much would you need to spend in order to save so much? Looking at the list of savings, you'd have to fork out at least £200 by eating out at least once a week (including the Little Chef), having your hair styled twice amonth, take a trip on the National Express somewhere (as long as it's a Tuesday or Wednesday), get a spray tan and more besides.
The truth is it might save you some cash here and there, and you may eat at one restaurant instead of another as a result of a mobile voucher, but there are thousands of location-based offers available from apps, and O2 are simply jumping on a bandwagon that's been rolling a long time.Use it, try it and let us know how it compares to the rest.