O2 introduces new smartphone tariff, goodbye unlimited data
If you care, and some of you do, O2 have just announced they're to scrap unlimited data tariffs when the iPhone 4 arrives. Unlike the smoke and mirrors of Vodafone, they're being very candid about their new charges, even if they do both suck and blow. And it's not just iPhone; O2 are labelling these as 'smartphone tariffs':
While texts are unlimited across all tariffs, the amount of data available is staggered in order for the network to manage its inventory (and if any network needs to get its act together concerning data coverage, it's O2) - to get 1GB of data a month, you need to take out a £60, two year tariff. Hello? One footnote to this - according to O2, new and upgrading customers will continue to receive unlimited data as a promotion until 1 October.
At least their maths concerning what 500MB can be used to download looks a little more realistic - unlike the complete bullshit Vodafone was pushing out to justify the enforcement of its FUP. Still there's a suspicious odour in the air when you read the official blurb:
Based on current usage patterns, 97% of O2 smartphone customers would not need to buy additional data allowances, as the lowest bundle (500MB) provides at least 2.5 times the average O2 customer’s current use.
Really? Well if that's the case, why charge take the eyes of customers by charging £60 for 1GB of data, when you believe the average customer's usage is less than 200MB?