NSFW - cinema texter turned into movie trailer

7 June 2011

If I ever catch somebody texting or talking on their mobile in the cinema, I stand up and deliver a swift blow to the chops before sending them on their way. No, of course I don't; I'm British, so instead I stare intently at them across several rows of chairs and, if I'm feeling particularly aggrieved, I occasionally tut at a volume that may or may not be audible.

Not so at the Alamo Drafthouse in Texas. Their rules are simple: when you're in the cinema, you don't use your phone - otherwise you'll be asked to leave and won't receive a refund. Occasionally these customers get upset at being escorted out, and one patron went as far as ranting like a mentallist at the cinema's answerphone about her treatment.

In a stroke of genius, the Alamo Drafthouse turned the message into a pre-show trailer, which now plays out to audiences in the cinema. It's a little bit sweary, mind:

"So excuse me for using my phone in USA, Magnited States of America." Heh heh. Magnited.

TOPICS:   Mobile   Cool Stuff

12 comments

  • The B.
    Oh dear, the Alamo is a real cinema buff's theatre and heavily endorsed by AICN (you know, Harry Knowles, the morbidly obese, ginger, whiney prick who thinks he rules Hollywood). Saying that, she couldn't find her seat because it was too dark, well maybe if she'd turned up before the film started she'd have been able to, but then she does say that she'd texted in other cinemas in Austin so I don't believe her for one second.
  • Avon B.
    Don't get the magnited bit.
  • Troll
    Spell-checker, You do know how to use one right?
  • Troll 2.
    Spell-checking doesn't help when you are illiterate...
  • Dick
    Is it real or just an advert to say that they are a movie buff theatre where they don't like dicks that make noise during the film. Most stuff seems to be faked these days, just to get cheap advertising hoping it will go viral. Personally, I don't see the point of a ban on phones, if the cinema sells popcorn, hotdogs and other snacks. Take a look at the photo they use to promote this on their blog: http://cf.drafthouse.com/she_texted_we_kicked_her_out2.html The guy next to the phone user has a bucket sized container full of popcorn. How can he be pissed off at the noise, when no doubt he is going to be munching away on popcorn for at leat half the film. If the cinema was serious about not disturbing other customers, they would not sell popcorn.
  • Troll 3.
    Dick, you must be some monster fucking animal to be able to eat popcorn loud enough to annoy people...
  • Dick
    @Troll3.0 I have had films ruined by people eating popcorn, rustling crisp bags or bags of M&Ms, unwrapping sweets, or slurping drinks a few seats or a few rows away. These things are all noisier than someone texting.
  • Percy
    Texting makes virtually no noise, I don't see what the big deal is. As Dick says, it makes no more noise than someone eating popcorn. Totally different matter if the phone was ringing or if she was talking etc but texting is harmless.
  • Skymarshall
    Texting is more offensive than people think. It blinds the 3 rows behind you as you try to hide your phone so as not to blind the poor sod that has to sit next to you while you use your new - complete with even less features than the previous version - iShite.
  • Boris
    If the film isn't as interesting to you as texting is then fuck off home and watch some telly. Bastards.
  • Peanut P.
    Doesn't matter if texting annoys anyone. If the theatre has a rule against it.......tough s**t.
  • QR
    Some people have to text sometimes, what about people with responsibilities? What if an emergency turns up? That is a daft rule, people should not be forced to switch off their phones, expected- yes, but it is too far chucking people out! What if some people need to have their mobile on at all times i.e. a doctor? Daft rule- Daft cinema. Gladly I am in the UK where they just have those stupid annoying ORANGE phone adverts!

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