Nokia announce their comeback with new Windows smartphones
Earlier in the year, they were on a burning platform apparently, but now Nokia are getting to grips with the situation by launching a couple of new Windows smartphones. The Lumia 800 and the Lumia 710 run on the Windows 7.5 OS and are said to herald the ‘rebirth’ of Nokia. We’ll wait and see about that, eh?
Stephen Elop is Nokia’s new boss (and if you ask us, Elop is a better name for a phone than Lumia) and he is describing the new handsets as “the first real Windows phone”. He’s the man responsible for the “burning platform” quote and he today said that Nokia had been seen as "reliable, trustworthy", like a mother that will "comb your hair... but that's not good enough". Erm, okay mate, whatever.
The new phones will be laden with special goodies that will make them stand out from other Windows phones and see the abandonment of Nokia’s dabblings with those pesky other operating systems Symbian and MeeGoo. The 800 will be the top-range handset while the 710 will be pitched as the ‘affordable Windows phone’.
The aforementioned special goodies will include map thing Nokia Maps, navigation thing Nokia Drive, live-streaming music thing Mix Radio and augmented reality thing Liveview. Best of the bunch could be Nokia Pulse, a social networking thing with built-in location services – it all sounds a bit stalky, but in a nice way, obviously.
Nokia have also launched a range of brightly-coloured ‘basic’ phones, called Asha, that will be aimed at developing countries (‘Asha’ is the Hindi word for ‘hope’ it says here). Elop says that they will bring the internet “to the next billion people” and will have touch screens, 5 mega pixel cameras, bright screens, 32GB storage for music and long battery life.
Nokia there then. Are they back in the game or are they still on the burning platform? And who’s going to comb our hair for us if they burn to death? Your thoughts below please.