New mobile phone directory enquiries service probably won't kill us all in our beds
Mobile phone-toting consumers can prepare themselves to be up in arms (as the cliché always goes) after the announcement that a new mobile directory enquiries company is set to launch next week.
Connectivity, the company who are launching the service, 118800.co.uk, say they’ve acquired millions of numbers along with details of owners, sold to them legitimately by market research businesses.
They also claim that no numbers will be given out to enquirers and that their operators will instead directly connect enquirers to the people they are trying to reach. The call receiver will also be given the option of taking the call or not and will receive an SMS containing the details of the person who is trying to contact them.
So it’s probably not as bad as it initially sounds. In fact, if you’ve been a diligent citizen and always tick the correct boxes on forms when you’re asked if your info can be used by a third party, then you probably won’t appear on the Connectivity database anyway.
Appearing in 118800’s listings is opt-out but that process could take as long as four weeks to effect. Find out how you can opt-out here. There’s been some mild outrage from commentators and privacy addicts, but is there really any need? Do you envisage a time when you’ll be bothered five times a day by various people trying to contact you via 118800 or will that be the sole preserve of celebrities? Our comments box, as ever, is gagging for you to spill your thoughts into it.