New Microsoft Lumia effort due next week
Priced at just £90, the Lumia 630 will be the first handset to launch with Windows 8.1, and Microsoft reckon it can handle its own among the fancy-dans of the high end phone set.
The phone sports a 4.5in 854 x 480 ClearBlack screen, a matte polycarbonate body and swappable shells. Its processor is a quad-core Qualcomm Snapdragon 400 clocked at 1.2GHz, back up by 512MB of RAM, while the rear-facing camera has a 5MP sensor. The 8GB of storage is expandable by a further 128GB.
The 630 will be available in a range of colours and will be available from retailers (there is a list of names, which is basically 'people who sell phones bar Apple').
With the palavers surrounding unstable old Windows 8, Microsoft and Nokia of late, this seems like it could be either sheer lunacy or the start of an exciting new telecommunication future for all.
Or an affordable phone you can replace should you drop it down a toilet or accidentally throw into a threshing machine.
With the new Moto G going for £89, it seems there's going to be some hot competition at the lower end of the price scale for mobile shoppers.