New BlackBerry goes back to classic design
BlackBerry have announced a new smartphone that harks back to yore.
The company's new Classic smartphone has a qwerty keyboard, trackpad and the usual buttons along with a touch screen. Just look at it would you?
Chief Executive Officer John Chen said at an event in New York: “When I went to visit customers -- and these are the CEOs of top banks in this town - a lot of them pulled out their BlackBerrys. Don’t mess around with this thing.”
This brings BlackBerry full circle, after the touch screen efforts that fell flat with regular BlackBerry fans, and people fled the company due to it.
And it all looks quite promising, as pre-orders for it have outstripped demand for any BlackBerry item of recent years. So it's all looking hopeful for the beleagured firm.
BlackBerry is currently selling the Classic for $449 in the U.S. with a view to introducing it elsewhere in the new year.