Mobile providers losing mega money as fewer use SMS
How can this be? Simple – it’s the money they used to make from SMS messaging charges. Nowadays, with the advent of instant messaging apps like Whatsapp and BlackBerry Messenger, people just aren’t sending as many text messages as they used to, creating a fairly mighty hole in the takings of the Mr Vodafone, Mr Orange, Mr 3 and the like. Boo hoo. Boo hoo.
It might even get worse for them. A survey from April of last year showed that only 4% of smartphone users had used the Whatsapp service that month, while another one from June showed that 81% of smartphone users still considered SMS to be the best way to send messages on a mobile.
It remains to be seen whether the SMS will continue to slowly die and how subtly the mobile providers assimilate the monetary loss that they’ll certainly incur. Probably something to do with charging more for less data.