Microsoft shows off its Lumia 535
The Lumia 535 has been unveiled by Microsoft. It's the first Windows phone to have done away with the Nokia branding, and will cost a sprightly £90.
Let us enjoy ourselves some BRAND MESSAGING
Microsoft are calling the Lumia 535 a phone of 'fives' - Bear with us - as in the budget device has a 5in 960x540 qHD screen, a 5MP rear-facing camera and a 5MP front-facing camera, as Microsoft looks to offer a cheap alternative to the likes of the Lumia 735 and HTC Desire Eye.
Jo Harlow, corporate vice president for phones at Microsoft, said: "Lumia 535 comes with our '5x5x5' proposition"
"Innovation should be available to everyone, and we are doing this through the very best integrated Microsoft services free and out-of-the-box - a 5MP wide-angle front-facing camera and a spacious 5in qHD screen - all at an affordable price."
The phone has a 1.2GHz quad-core Qualcomm Snapdragon 200 processor and 1GB RAM paired with Microsoft's Windows Phone 8.1 operating system, as well as the Lumia Denim update.
There's 8GB on it, which can expand up to 128GB via microSD, and a 1,905mAh battery which Microsoft promises will offer 13 hours of talk time.