Microsoft pulls cringeworthy Apple parody video following backlash
Microsoft have decided to pull a video which mocked Apple's new iPhone 5S and 5C handsets, after everyone pointed out that it was completely dreadful.
The video, which you can see below, showed a spoof Apple brainstorming session, with two fake employees pitching ideas to a Tim Cook lookalike.
The video is part of Microsoft's #timetoswitch campaign, which is attempting to get people to stop using iOS and switching to the Windows Phone mobile operating system.
Microsoft said in a statement, "The video was intended to be a light-hearted poke at our friends from Cupertino. But it was off the mark, and we've decided to pull it down."