Mario to hit your smartphone

mario_3d_tanooki Nintendo has been struggling with sales for a while and, as everyone expected, their flagship character - Mario - is going to start appearing on a smartphone near you.

The gaming company are teaming-up with DeNA to develop games for smartphone devices. With Mario and Pokemon in their armoury, Nintendo could make a killing. As a result of this news, Nintendo's shares shot up by 21.3%.

Their model of keeping titles to one platform has been desperately old-fashioned for a while now, and now they're branching out, the market is very happy indeed. Could this mean we end up seeing Zelda on the PlayStation?

This is a big deal for Nintendo as President Satoru Iwata had previously stated that any moves toward mobiles and tablets would see the company risking a hollowing out of their core business and what has been described as 'cannibalising' the value of their creations.

Later this year, there's going to be a launch for an online membership service which will be accessible on mobile devices.

"This will allow us to build a bridge between smart devices and gaming consoles," Nintendo President Satoru Iwata told reporters, adding, "It doesn't mean smart devices will eat away at gaming consoles, it will create an entirely new type of demand."


  • DragonChris
    Pokemon on my (non-Jailbroken) iPhone would be very welcomed - a direct port of the original games with the addition of online matchmaking/trading rather than wired LAN and we're good to go. There's money to be made Nintendo, gotta catch it all!
  • MM
    Like we really care...

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