Leaked Nokia memo speaks of 'burning platform' chaos
For a while now, it’s been looking as though Nokia are halfway to being screwed, and it looks as though the company themselves are starting to finally realise it. At least if a freshly-leaked memo from new Nokia CEO Stephen Elop is anything to go by.
The phrase “Nokia, our platform is burning” is not the kind of troop-rallying cry you’d expect to hear from someone who thinks that everything is going well within the company. More nuggets of negativity from Elop include...
• "...there is intense heat coming from our competitors, more rapidly than we ever expected. Apple disrupted the market by redefining the smartphone and attracting developers to a closed, but very powerful ecosystem."
• "They changed the game, and today, Apple owns the high-end range."
• "Google has become a gravitational force, drawing much of the industry's innovation to its core."
• "We have some brilliant sources of innovation inside Nokia, but we are not bringing it to market fast enough. We thought MeeGo would be a platform for winning high-end smartphones. However, at this rate, by the end of 2011, we might have only one MeeGo product in the market."
• "...Symbian is proving to be an increasingly difficult environment in which to develop to meet the continuously expanding consumer requirements..."
• "Our competitors aren't taking our market share with devices; they are taking our market share with an entire ecosystem."
• "We poured gasoline on our own burning platform. I believe we have lacked accountability and leadership to align and direct the company through these disruptive times. We had a series of misses. We haven't been delivering innovation fast enough. We're not collaborating internally. Nokia, our platform is burning."
The full memo can be seen at Engadget. Nokia then – still got loads to offer or more or less tits up now? Your thoughts please you cider-addled nincompoops...