Leaked Nokia memo speaks of 'burning platform' chaos

9 February 2011

The Nokia 1202. Named after the year it was conceived.For a while now, it’s been looking as though Nokia are halfway to being screwed, and it looks as though the company themselves are starting to finally realise it. At least if a freshly-leaked memo from new Nokia CEO Stephen Elop is anything to go by.

The phrase “Nokia, our platform is burning” is not the kind of troop-rallying cry you’d expect to hear from someone who thinks that everything is going well within the company. More nuggets of negativity from Elop include...

• "...there is intense heat coming from our competitors, more rapidly than we ever expected. Apple disrupted the market by redefining the smartphone and attracting developers to a closed, but very powerful ecosystem."
• "They changed the game, and today, Apple owns the high-end range."
• "Google has become a gravitational force, drawing much of the industry's innovation to its core."
• "We have some brilliant sources of innovation inside Nokia, but we are not bringing it to market fast enough. We thought MeeGo would be a platform for winning high-end smartphones. However, at this rate, by the end of 2011, we might have only one MeeGo product in the market."
• "...Symbian is proving to be an increasingly difficult environment in which to develop to meet the continuously expanding consumer requirements..."
• "Our competitors aren't taking our market share with devices; they are taking our market share with an entire ecosystem."
• "We poured gasoline on our own burning platform. I believe we have lacked accountability and leadership to align and direct the company through these disruptive times. We had a series of misses. We haven't been delivering innovation fast enough. We're not collaborating internally. Nokia, our platform is burning."

The full memo can be seen at Engadget. Nokia then – still got loads to offer or more or less tits up now? Your thoughts please you cider-addled nincompoops...

TOPICS:   Mobile


  • Marketing W.
    I love my Nokia. And my Atari Jaguar. Pardon?
  • The B.
    Hold on Nokia, you (and half of phone manufacturers) were using Symbian as an OS base, why can't you just shift over to Android? It was the finesse with which you tailored Symbian and the styling of the phones which kept you ahead of the market. You're right though, your current phones look and feel like crap, you haven't churned out anything even vaguely innovative since the start of the N series.

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