Glastonbury: Now with wifi cows
Well, not actually the traditional moo cows, these are fibreglass replicas branded to buggery, and have been converted into 4G wifi hotspots.
The cows, decorated by festival artist Hank Kruger, allow attendees to log on and upload pictures and videos at key points around the Somerset farm.
So now you can record all your comings and goings. Be it insights such as "the crowd stampede after 'Enter Sandman' was so intense it warped the festival site", "OMG Prince has reformed The Revolution and they're cranking out all of Purple Rain in the Crow's Nest Bar" or just plain old classic "Kasabian lol".
They are powered by a bespoke 4G network, which will be installed on the 1,200-acre site by - oh God - EE, the technology partner of Glastonbury Festival 2014.
Want yourself some spectacular brand-speak bollocks? Take it away Spencer McHugh, director of brand at EE:
"Staying connected has become an essential part of any festival-goer's experience and we are thrilled to be back supporting Glastonbury Festival, helping to ensure those on site have the best possible experience."
"Worthy Farm's famous dairy herd are award-winning, much like our superfast 4G network, and we wanted to have some fun this year while providing a much-needed service."
Festival goers will also benefit from contactless payment on site, with more than 100 card readers in 25 main bars, as well as cash on tap facilities for EE customers - allowing them to pay for items up to £20 with a mobile phone.
You can download the official Glastonbury 2014 app which shows the latest news, set times, live streams of the BBC coverage and is available to download now.
Or you could stay at home and watch it on the telly. Safe, dry and not having to cart toilet roll around with you.