Fair price for sat-nav on the iPhone gets lost en-route
So the iPhone is getting the app that most owners have hoped for from the very start - Razzle sat-nav. It seems slightly ridiculous that it's taken over two years since the launch to get around to it, but now Tom Tom have finally delivered for Apple. Previously TomTom had released some detail of what their package for iPhone owners would consist of:
It's a more rounded offering than a simply iPhone app, then - sat-nav software, in-car cradle, hands-free calling and the suggestion of some sort of iTunes integration, although it doesn't state how that works. All of this we already knew - what we didn't know was the price. Distributors HandTec have just released that detail, and it's £113.85 - barely £16 cheaper than the cheapest system available from Tom Tom. There's no word as to when it's available, and no mention of the iPhone on TomTom's site - perhaps HandTec have jumped the gun on an official launch.
Here's the thing - folks buy into the iPhone dream for a metric fuckton of hard cash, and they tend to hope that by spending said metric fuckton, they're already investing in capabilities like this. Not that a third party like TomTom can give away their product for free, because they don't want to damage sales of their own products. That said, paying £114 for the sort of functionality you expect from the iPhone seems to be nothing short of taking the piss.