Everything Everywhere ready to roll out mobile-waving payments with Mastercard
‘One day you’ll pay for things just by waving your mobile phone in the air’. They’ve been telling us that for what seems like forever, but perhaps it’s a step closer now, as Everything Everywhere and Mastercard are joining forces for a new ‘wave and pay’ service.
Once it gets underway, registered EE customers will be able to use their mobiles to make payments at 100,000 retailers across the UK, with the ability to send money to people and shop online following soon after.
Like her namesake Martin Luther King, Marion King (the president of MasterCard UK & Ireland) has a dream, a dream of a “world beyond cash”. She says:
“Our vision is of a world beyond cash and the phone is a key tool to driving this step-change. As the sophistication of smartphones continues to evolve, and the mobile payments ecosystem starts to open up, I believe that people will use their mobile phones in lieu of a traditional wallet and start making higher-end purchases, such as white goods or even cars, all through their phones.”
Vodafone and O2 might be surprised about all of this as they had previously been in discussions with EE about launching a joint mobile payment thang. As with the roll-out of 4G, they’re going to be playing catch-up now, and we’ll have to wait and see how they respond.