Europeans losing confidence in Vodafone?
Vodafone aren't Mr Popular at the mobile phone party, especially in Europe. They've been dodging tax, helping out the baddies in the Arab Spring and mucking customers about for no reason.
As such, it looks like Europeans are looking elsewhere to get their contracts and it has been reported that Vodafone's Euro revenues have fallen by around 10%. The company are confident this is just a blip and that everything will be fine once they roll out 4G properly.
"The environment in Europe remains challenging and we have continued to experience intense macroeconomic, regulatory and competitive pressures in the quarter," said chief exec Vittorio Colao. "The shift to 4G is gaining momentum and we have seen improving mobile customer net addition trends. We are therefore optimistic that our revenue performance will begin to improve as regulatory headwinds ease and customer appetite for video and content services increases."
Performance in Europe is twice as bad as it was in the September quarter. Germany, Vodafone's biggest European market, revenues fell by 8% while in Spain and Italy, they fell by 14% and 17% respectively.
Faster mobiles speeds and better coverage are one thing, but the level of hate that Vodafone get compared to their competitors is quite another. Are we getting to the point where people have had enough to such a level that they'll actually do something about it?