EE to cover UK in 4G!
Mobile operator EE has vowed to cover 95% of the UK in 4G by 2020, and for the 5% of you left, they're presumably hoping that your mobile coverage will be so sketchy, you won't be able to get a good enough connection to complain to anyone about it outside of your house.
This is happening, thanks to the government freeing up the network that was used by radio, which should give the emergency services in rural areas a better connection.
EE want to eradicate any mobile black spots, and while they're sorting the emergency services out, they might as well do it for regular consumers too.
Now, currently, the operator's 4G network covers somewhere in the region of 60% of the country, but this needs to be expanded, so the police and ambulance services can have access to decent voice calls and fast data communications.
EE's chief executive Marc Allera says that they're going to "go further than any operator has ever gone, with the aim of covering the whole of the UK with 4G".
He added: "There's no doubt being part of a large group gives us scale and long term surety over our investments."
They're also planning on improving their customer services too. EE are the most complained about broadband provider in the UK, and third most complained about mobile operator, according to figures from the regulator Ofcom.
With that, EE want to bring all of their customer call centres back to the UK by the end of 2016.
The hold up with better 4G coverage in the UK has been blamed on planning rules that are in place, which means mobile companies have been unable to set up the infrastructure which will make this happen, such as the building and maintaining of new mobile masts.
Undeterred, EE have said that they're going ahead with their plans “with or without" planning reforms.
Allera added: “Reform that gets us access to sites and stops us paying landlords ransom rents would certainly help."
These proposals from EE exceed the government's target of mobile networks reaching 90% coverage in the UK, but with potentially only one operator working in rural areas, the Competition and Markets Authority may have something to say about that.