EE plan to block annoying adverts

24 November 2015

ee Ad-blockers are becoming a big thing in the mobile world, and of course, a lot of publications that rely on those adverts are getting worried. Of course, people who have had to put up with them will be glad to see the back of them.

EE are looking at rolling out the blockers, so they don't have to put up with auto-playing commercials and roll-over ads, according to EE boss Olaf Swantee.

You'll know that Apple are blocking adverts on iOS 9, and there's a host of ad-blocking ads on Android which have been around forever. This all follows a court, which gave the green light to ad-blocking software, which has seen a sudden spurt of interest in the area.

That said, Swantee doesn't want to block all adverts, but rather, focus on the most annoying, intrusive ones.

Naturally, EE could make a pretty penny from this, as they could do deals with advertisers and let them through the ad-block software. As such, EE is looking at bringing in network-level blocking tools for its customers, which will be very pleasing to some. Even if they don't, you can go on Google Play or the AppStore and fill your boots as it is.

TOPICS:   Mobile   Advertising

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