Deathwatch: Orange Wednesdays
Yes, from February 2015, the popular cinema buy-one-get-one-free offer will cease to be after more than a decade.
EE announced the scrapping, but have said they'd replace it with another entertainment enticement, which they've yet to announce.
They're also stopping their link-up with Pizza Express, the swines. It's essentially the last hurrah for the Orange brand, now that they've been co-opted into EE.
An EE spokesperson said that Orange Wednesdays were no longer quite the thing: “Orange Wednesday launched over a decade ago and at its peak was a massive success. After 10 great years our brand has changed and our customers’ viewing habits have also evolved so it’s time to move on. The final credits will roll for Orange Wednesdays at the end of February 2015. We’re working on new customer entertainment rewards and we’ll provide more detail soon.”
There you go. Don't cry. A solution will be with you shortly.