Deathwatch: Orange Wednesdays

12 December 2014

orange_france_smtp Orange Wednesdays are on their way out. We predict mass rioting and people taking this very, very personally.

Yes, from February 2015, the popular cinema buy-one-get-one-free offer will cease to be after more than a decade.

EE announced the scrapping, but have said they'd replace it with another entertainment enticement, which they've yet to announce.

They're also stopping their link-up with Pizza Express, the swines. It's essentially the last hurrah for the Orange brand, now that they've been co-opted into EE.

An EE spokesperson said that Orange Wednesdays were no longer quite the thing: “Orange Wednesday launched over a decade ago and at its peak was a massive success. After 10 great years our brand has changed and our customers’ viewing habits have also evolved so it’s time to move on. The final credits will roll for Orange Wednesdays at the end of February 2015. We’re working on new customer entertainment rewards and we’ll provide more detail soon.”

There you go. Don't cry. A solution will be with you shortly.

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TOPICS:   Mobile   Cool Stuff

5 comments

  • _me_
    Allegedly, the meerkat people are looking to take this over.
  • Keith t.
    I'll be leaving Orange then!
  • richard
    Cue 'can I cancel my contract because of this..' :-P
  • Russell H.
    I wonder how shite the replacement will be in comparison.
  • qwertyuiop
    And those John hurt voiced ads thought it would be pirates that would turn cinemas into ghost towns. Going to the cinema is encroaching on a luxury now with the ever increasing prices. Orange Wednesdays helped to balance that out somewhat. I wonder who will buy out odeon like with UCI when eventually they go bust as well!

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