CPW "guarantee" Orange iPhone tariffs match O2 - not according to Orange

A quick follow-up to a story we ran earlier this week, concerning Carphone Warehouse telling customers that tariffs for the upcoming iPhone release on Orange were fixed to match O2. At the time we'd heard from two individual readers who had spoke to Carphone Warehouse; we've now heard from two more - each recalling a similar experience. Bitterwallet reader Steve had the following to say:

"My phone has been ringing off the hook with CPW trying to get me to upgrade to the iPhone on O2. The operator told me he could guarantee that Orange's pricing would be identical to O2. When I said I'd like some proof before deciding, he took offense and said I was calling him a liar!"

Bitterwallet reader Michael recalled his conversation:

"The rep said CPW had been told the tariffs were fixed to match O2's pricing and he promised that if Orange changed their minds, they would change my tariff to the cheaper one. Sure they will!"

As Bitterwallet readers are already aware, it'd make sense for Orange to offer the iPhone at identical tariffs - without discounting, they'll still retain existing customers wanting to upgrade to the iPhone, and they'll win new customers based on extended 3G coverage - as the O2 coverage map on the left shows (compared to Orange on the right), it's hardly a strong selling point from O2:
Bitterwallet - 3G coverage
We attempted to contact Carphone Warehouse, but the number for their press office was out of service and our emails bounced back. Perhaps they need a new broadband and landline provider. We did speak to the Head of PR at Orange who told us that while the tariffs have been set, the information has not yet been released - either to the public, or to partners such as Carphone Warehouse. If you're looking to upgrade to an iPhone, don't believe everything you're told by CPW, say Orange.


  • In f.
    I've got 7 iPhones. Will you stop moderating my posts now BW? I've been nice, haven't I?
  • Ofk
    CPW are full of it! They are desperate for customers so they pull of stunts like this. This clearly indicates they are fearing orange will make changes to the tariffs or else they wouldnt slump to such a low. Orange announcements are due in the next week or so anyway so not long now!
  • Notreallytellingthetruth
    I eat iphones all day, my obsession is costing me loads so hopefully orange will drop there prices below o2's.
  • nibbles
    Wow, look at those 3g coverage maps. If Orange drop their tariffs just a little, they'd not only keep their own customers and attract new one but probably rob a few off O2. They must be kecking it.
  • ShakesHeadSadly
    I have an iPhone on O2 and I can count on one hand the number of times I've EVER had 3G coverage. Must be because I live in such a remote area. (Manchester) As I bought when the 3G came out and am on an 18 month contract, mine will be up for renewal soon. If Orange are the same price or less you can guess where I'm off to.
  • Notreallytellingthetruth
    @ShakesHeadSadly No i cant guess and the suspense is killing me, go on tell us. Is it Liverpool, i got it didnt i, do i win a prize?
  • me
    i get 3g all the time in Brighton on o2 - my girlfriends on orange and is lucky to get a signal at all let alone 3g!!
  • Rob P.
    Can't wait to get back on Orange from O2. I have only ever run Macs so the iphone is a must for me and I got it on day one with an upgrade 7 months later. My contract expires January but I will jump early given the chance to get away from terrible O2 coverage and visual voicemail that doesn't work at least 50% of the time with a huge number of failed and dropped calls.
  • dacouch
    Surely the advice in the article should have been to not believe CPW staff EVER
  • iphone d.
    orange's coverage is much better for sure.. i'd be surprised if Orange match O2s plans
  • Iphone 3.
    The 3g reception on o2 is dire, calls dropped 3 to 4 times a day (i don't make many phone calls). Their customer services staff need to learn customer service. I will be buying an iphone on orange, a very simple conclusion.
  • Angry S.
    CPW staff being rude and telling lies? Shome mishtake shoorely?
  • Brian
    Posted by Angry of Scotland | October 23rd, 2009 at 9:23 pm "CPW staff being rude and telling lies? Shome mishtake shoorely?" I already said that afew days ago.
  • Amanda H.
    Whats so big about 3g anyway?
  • Ten B.
    [...] Warehouse – still blowing smoke up their customer’s fundaments in [...]
  • iPhone B.
    [...] The Guardian are reporting that it will be sold through Orange’s retail shops and Phones4U, while Carphone Warehouse will continue to provide it for O2 and for Orange. No pricing details have been announced yet, despite what you might have heard from gangs of silver-tongued tariff-jockeys in Carphone Warehouse. [...]
  • Tom
    @ShakesHeadSadly I live in central Manchester and work in Stockport - and I can (and do) drive from one to the other without losing 3G signal. Admittedly that just involves a quick hop on the Mancunian Way, the length of Princess Road and then a bit of the M60 before ending up around Cheadle, but to not even lose 3G the entire distance really is rather good. Having said that, one guy getting signal means nothing - if it's not working for you, it's not working for you. You may just live in a blackspot, in which case good luck with Orange!
  • 18kaye
    The o2 iphone tariffs are seperate to anything else on o2, you do not get a better deal if you have been with o2 for 80 years, you cannot negotiate a better deal through a loyality department, the tariffs are set and agreed via apple. to anyone who cannot afford an iphone but is hoping orange/vodafone will save the day with cheaper tariffs that open the iphone to the mass markets; forget it.
  • Kev
    Had an interesting conversation with o2 just now. Their phonesales personnel are telling their customers there is little point cancelling contracts in hope of getting an iphone from Orange as there is little to no chance of Orange actually having the handsets before January 2010.
  • Joe S.
    I've been hearing rumours that the tariff information for Orange is going to be announced within the next week or so (November 4th I was told).... Whether this is true or not, we can only wait and see. Again rumours, but have heard lowest plan was £35 for 150mins, 300texts with data and highest was £125 for unlimited mins, texts, data. Make of that what you will... All we need to do now is wait and see whether the 'unlimited' offers all have a fair usage clause!!
  • Joe S.
    Check out https://interest.orange.co.uk and you will see all prices and talkplans there. November 10th!!
  • WD
    So the prices are out... what a dissapointment, They pretty much match O2s ridiculous pricing except they limit customers to 750Mb Fair usage on data. Oh, also existing customers will have to upgrade to the new talkplans on 18 / 24 month contracts. Im currently on a 12 month contract. Im happy with the minutes and texts i get. I would be happy to pay for the internet on top. But no, Im now treated as new customer despite my 8 years with orange.
    • Paul S.
      It's worse than that - Orange appear to be capping WiFi usage at 750Mb per month (???) and capping 3G data usage at 250Mb. Post up shortly.
  • WD
    I think the 250Mb is for the Pay as you go. 750mb for pay monthly... Why would they limit Wifi?
  • Orange B.
    [...] verdict? There’s no doubt Orange seem to offer more thorough 3G coverage, but all the feedback from our readers suggests O2 will offer better customer service everytime. [...]
  • Tien D.
    I just added this feed to my bookmarks. I truly enjoy reading you. Thanks!
  • wolkoopolo
    My wife and i got really relieved that John could carry out his survey by way of the precious recommendations he obtained from your own weblog. It's not at all simplistic to just find yourself giving freely steps which many others could have been trying to sell. And we also do understand we have the blog owner to thank for that. All of the explanations you made, the straightforward blog menu, the friendships you help instill - it's got most exceptional, and it's really making our son in addition to our family recognize that the situation is brilliant, which is extraordinarily mandatory. Many thanks for the whole thing!

What do you think?

Your comment