Congratulations, Tesco, for the most desperate PR campaign ever
It's already well established that Tesco whore the living daylights out of Halloween because it has become such a massive money-spinner for them, particularly since the demise of Woolworth's.
"Beyond explanation" also describes the thought process behind Tesco Mobile's latest PR campaign:
"Research has shown that having the latest technology at our fingertips has caused a surge in the number of paranormal images that have been recorded.
"Tesco Telecoms has found that one in three people have noticed spooky goings-on in photos and video clips taken on their mobiles.
"This spine-chillingly high figure is driven by the growing popularity of Smartphones which have high quality cameras and the internet and email at the touch of a button."
Don't worry, though, there's an expert on hand to make sense of this otherwise terrifying attempt at grabbing column inches:
"Taking their findings to Paranormal Research UK, leading investigator Phil Hayes confirmed that they had seen a 70% increase in paranormal evidence captured by Smartphone cameras or videos".
"Frighteningly, almost 60% of those questioned had or knew someone else who had experienced paranormal activity, with one in two saying that they had experienced a shiver down the spine upon entering into a room."
Somebody, call Peter Venkman, quickly!
"Some of the male respondents even cheekily cited their wives first thing in the morning as the scariest thing they’d ever seen!"
LOL. Apparently 3,000 consumers were polled in order to create this press release which, like a spectral demon of hell, is entirely transparent. Anything to get Tesco Mobile in the press, right? Actually, no - according to Google News, no newspaper has published the research since its release on Friday.