Commercial Break: These Jerry Beans phones are velly good indeed
So Japanese telecoms giant Softbank have a range of brightly-coloured mobile phones that they’d like people to buy. But how to market them?
Simple – call them Jelly Beans and fill three 15-second ads with shots of the poor beans getting their pants pulled off by other beans or the phones themselves. Sex assaults, to be brutally frank.
Oh, and don’t forget to pronounce the phones’ name as ‘Jerry Beans,’ thereby perpetuating a stereotypical assumption about Oriental folk and their funny way of speaking.
Sounds like a winner to us…