Commercial Break: Now you can be an iPad dad
It looks as though Apple gadget-owning parents no longer need to worry about physically being in the same place as their kids, as this ad for a new app demonstrates how they can read nursery rhymes and bedtime stories to their younglings via their shiny electronic toys.
Witness the father working in a faraway land while his daughter (who appears to live alone) dotes on his every word. Okay, maybe she’s simultaneously checking her Facebook page or tweeting about what a twat her absent dad is but you get the gist.
But in all seriousness, this looks like a great way for parents who are forced to be away from their kids to keep in touch and not be regarded as that man who comes home every three months and does some decorating before going away again.