Commercial Break: It's The Sun wot's better than a iPhone! Not.
What’s better – a hand-held supercomputer that encompasses a phone, web browser, games machine, and multimedia player… or a copy of The Sun?
Hmm, tough one that, but the folks at The Sun seem convinced that their day-old-news-printed-on-dead-tree model is the superior one and have spoofed an iPhone ad in an attempt to make their point. As they say on the internet, ‘Fucking Massive Fail.’
The ad is part of The Sun’s 40th birthday celebrations. Odd that they’re not shouting from the rooftops about the fact that it’s 20 years since their post-Hillsborough cover story that accused Liverpool fans of picking the pockets of the disaster’s victims and pissing on policemen.
No mention either of the fact that it’s also 20 years since The Sun’s curious ‘Straight sex can’t give you AIDS – official’ headline. Hmm, odd that isn’t it?
So in a nutshell, old media completely fails to understand the power and versatility of new media and is made to look like your uncle trying to dance at a Depeche Mode gig. If you’ll excuse the terrible metaphor.