Carphone Warehouse to launch own mobile network

really nice mobile phone action Carphone Warehouse have announced that they're going to launch their own mobile network, which they say is going to offer everyone increased flexibility with their contracts and a better access to free data roaming and "the best value 4G available on the UK market".

This network is going to be called iD and will launch next month, in May.

The retailer will piggyback on Three's network, in what is known as a mobile virtual network operator (MVNO). Through it will be a range of capped and controlled plans, so customers won't get any nasty surprised when they get their bill. There'll be 12 month contracts on offer too - fancy that!

The first deal on iD will allow you to get a Samsung A3 on a 12-month 4G plan with 300 mins, 5,000 texts and 1 GB data for £19.50.

"People want greater flexibility from their plans and are fed up with the ‘one size fits all’ approach," said Graham Stapleton, UK CEO at Carphone Warehouse. "We are also a generation obsessed with the mobile internet and accessing data and services on the move – things people are either paying too much for or just aren’t getting. Addressing these challenges forms the basis of the first wave of plans from iD."

With all this undercutting going on, there could be some really favourable deals going on in the mobile world in the coming months, which naturally, we're all for. Once we've worked out what the various catches are, naturally.

With Google launching their own network - Project Fi - things are hotting up in the normally infuriating world of mobile phone contracts.

What do you think?

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