Carphone Warehouse - "no price cuts" for Orange iPhone
Anybody waiting for Orange and Vodafone to get stuck into a price war with O2 over the iPhone may be in for a long wait. Or it could just be the Carphone Warehouse attempting mind tricks in order to get their customers to renew their contracts early. We've now heard from two Bitterwallet readers that Orange will be fixing their tariffs at the same levels as O2. Here's was Helen told us:
"Carphone Warehouse have just been on the phone asking me to upgrade. I explained that I was waiting to see what Orange's tariffs were for the iPhone. They're saying that as they were Carphone Warehouse, they have been advised by Orange that the tariffs will be the same! And that I might as well go ahead."
Now it does seem very unlikely that a second party would charge the same for a product as the only other supplier, but then Orange would be likely to take a reasonable share of the market regardless. By advertising the fact they stock it, consumers will choose between O2 and Orange, and therefore it's likely Orange will fare well by simply being an alternative to O2, rather than having to compete on price.
It's equally, if not more likely that Carphone Warehouse simply want the customers to upgrade and renew their contract now, and will say anything to get their commission. We'll find out soon enough; Orange is due to launch the iPhone before Christmas.