CONFIRMED: The iPhone at Tesco - in time for Christmas?
Holy moly. If Orange wasn't prepared to start a pricing war with O2 over the iPhone, then maybe Tesco will; we've confirmed this morning that Tesco Mobile will sell the iPhone:
Perhaps it shouldn't come as a huge surprise; while Tesco Mobile is obviously a virtual network, it actually operates through O2's network. Tesco peddling the iPhone through allows O2 some control in guarding its overall market share. This potentially low-cost option (tariffs haven't been confirmed yet) through what many perceive as a value brand, will still mean O2 generates revenues - it's better to have a hand in any demand for a cheaper option, than none at all.
Interestingly, according to the BBC's technology reporter Rory Cellan-Jones, Tesco may be selling the iPhone by Christmas. Vodafone was expected to become the third provider of the iPhone, but they won't be offering it until early 2010.