BlackBerry to keep BBM free for all... but is their any point if we've got WhatsApp?
"It's definitely a free service," said Andrew Bocking, executive vice-president of BBM for BlackBerry. "We have other ideas on how to monetize that service."
Basically, the service will make money through adverts and marketing.
"We continue to plan to evolve the service and keep making it more engaging and have more reasons why people will come back to use the service," said Bocking. "This is one we're definitely investing in, this is definitely one of our key strategies, but it's one of many."
BlackBerry have been crowing about how the BBM app has been downloaded 10 million times on Apple and Android devices, but that is nothing compared to how many people use WhatsApp and, with WhatsApp existing (as well as Twitter, Facebook, Skype and all the rest), is there a place for BBM?