BlackBerry to keep BBM free for all... but is their any point if we've got WhatsApp?

25 October 2013

Original_Blackberry_Mobile_Phone_7290_BlackBerry Mobiles, BlackBerry Mobile Prices, Now that BlackBerry have allowed everyone - not just BlackBerry owners - to enjoy their BBM messaging feature, RIM have been moved to say that the app will remain free for the foreseeable future.

"It's definitely a free service," said Andrew Bocking, executive vice-president of BBM for BlackBerry. "We have other ideas on how to monetize that service."

Basically, the service will make money through adverts and marketing.

"We continue to plan to evolve the service and keep making it more engaging and have more reasons why people will come back to use the service," said Bocking. "This is one we're definitely investing in, this is definitely one of our key strategies, but it's one of many."

BlackBerry have been crowing about how the BBM app has been downloaded 10 million times on Apple and Android devices, but that is nothing compared to how many people use WhatsApp and, with WhatsApp existing (as well as Twitter, Facebook, Skype and all the rest), is there a place for BBM?

TOPICS:   Mobile

16 comments

  • Nick
    no. /thread
  • Grammar N.
    In the title the word should be 'there' as in 'Is there any point?'. I habe come to expect this kind of basic mistake from morons on forums, but not a respectable journalistic site like Bitterwallet.
  • Tits M.
    @GN - habe? I concur with your final paragraph.
  • ihateputtingnamesin
    @GN Smurphy's Law...
  • Desmond
    Does Mof get paid?
  • Grandma N.
    @GN You fucking forum moron.....
  • Chewbacca
    I couldn't let this go. It's "there", not "their". Mof, you're a fucking mongol. You utter moron.
  • Tim W.
    BlackBerry is such a mess nowadays, I mean, who would like a RIM job?
  • Eau t.
    I've been avoiding WhatsApp cos the $#!Ts get access to your whole contacts list (yeah I know Google already have it (I'm on Android)) and then bl00dy let everyone else know you're on it! All my mates are on WhatsApp - starting a drive to get them on BBM this weekend
  • Bogbrush
    Hi eau, why does it matter if people can see you have it? you can block them, plus they can *gasp* call or text you anyway as they already have your number
  • k
    I have a blackberry 9320 and have to pay to use bbm, I think its unfair as other phone users get it for free, I will not be paying to use it
  • Grammar N.
    If people must post on here pretending to be me please avoid stupid mistakes like confusing "habe" with "have". Morons.
  • jokester2
    "Is THERE any point if we've got WhatsApp?" Yes - WhatsApp isn't free. BBM is
  • Whatsapp B.
    Well, let's think about this. To add someone to your BBM, you have to add a specific code to do that, and then for that person to accept that request etc etc. Whereas, with Whatsapp, all that is required, is a telephone number - which it automatically syncs from your contacts list. Whatsapp is really much less hassle. BBM is now usable on Blackberrys, iPhones and Android What about the many users of Windows and Nokia phones? (correct me if I'm wrong) Whatsapp is available to use on more platforms, easier to get to speaking to people, anyone can speak to you if, for example, they want to get in touch about an advert placed on gumtree or whatever. Now, I personally have recently upgraded to an iPhone from a Nokia - and to think that using BBM, I wouldn't be able to contact someone using a Nokia whereas with Whatsapp I would. Can't be compared as Whatsapp blows BBM out of the water
  • wmc
    Whatsapp, and all the rest (Chaton, Facebook, iMessage) complements BBM as a plugin utility to send invites. Secured, reliable, instant communication with insecure invitation. Add option to invite by Whatsapp, Chaton, etc to the current function.
  • ruz
    Bbm should be free for all blackberry users now that bbm is freee for ios, android, windows phone . I think bbm should now be free for bb users as it isn't really fair that the rest get it for free !

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