BBC try to trump papers with new, free apps
The BBC have announced they’ll be launching free, official mobile apps for iPhone, Blackberry and Google’s Android later in the year, in a move that is certain to annoy other news-carrying organisations. Especially Rupert Murdoch’s News International – which we’re sure you’ll agree is an enormous boon. And we’re always on the look out for enormous boons.
As traditional newspapers struggle to get to grips with a paper-less future, apps are being seen as a new way to direct traffic to their floundering websites, but only if there’s money in it. The Telegraph and Sky already have free apps but with limited content, while The Guardian have launched a paid-for iPhone app, but it costs £2.39 and is somewhat lacking when it comes to usability. The BBC News app could well be a significant kick in the chops for other newspapers with similar paid-for plans.
The News app, due in April will contain content from the BBC News website, including written stories, correspondent blogs as well as audio and video. It’ll be followed up by a BBC Sport app in time for the World Cup, which has got our app glands leaking all over the place.
The Beeb say it’ll focus on football from its launch, with content from the BBC Sport website and 5 Live radio, including live commentary, and, if events are screened live on the BBC Sport site, they’ll also be available to watch through the app. No plans have been announced for the apps to be available on the most-popular Symbian platforms as yet.