ASA ban Phones4U Jesus Ad
Phones4U have, shall we say kindly, an unusual approach to advertising. They've had village idiots being clicked and gestured at by someone who looks like a No Frills Ben Stiller, and now, Jesus Christ Our Lord.
That is, until the ASA got involved and banned it for being "disrespectful" after the might that is the whole of Christianity managed to garner a whopping 98 complaints about it.
The ASA said, while they recognised that it was supposed to be funny, Phones4U's depiction of Jesus during Easter "gave the impression that they were mocking and belittling core Christian beliefs".
"We therefore concluded that the ads were disrespectful to the Christian faith and were likely to cause serious offence, particularly to Christians," the watchdog said.
You can almost hear the gripes of Christians, saying "Imagine the outrage if it was the Prophet Mohammed!" No news on disgruntled Buddhists' views on Lucky Buddha beer as yet.