AMC to allow texting in cinemas?
They've got a new boss called Adam Aron, and he's considering letting people use their smartphones and what have you, during screenings of hit movies. For people who can't put their phones down, this is good news - for people who hate been interrupted while they're watching a film, it's dreadful.
AMC chief executive Adam Aron told Variety: "You can't tell a 22-year-old to turn off their cellphone. That's not how they live their life."
He concedes that if they're going to do this, they're going to have to work out a way of not disturbing other people watching films. Of course, you can't really do anything about someone's face being lit-up by their screen, and there's nothing you can do about those people who are a million years old who still have their key-tones switched on.
For the most part, AMC is over in the States, apart from a massive multi-screen in Manchester. While that may be of some comfort to UK cinema-goers, if this takes off and is considered a success, then you know other cinema companies will look at adopting it too.
Aron added that young people aren't going to the cinema in the numbers that their parents did when they were young, so he's clearly looking at ways of getting them through the door. While dodgy streaming and torrents are a thing, he might have a bit of a struggle on his hands: "We need to reshape our product in some concrete ways so that millennials go to movie theatres with the same degree of intensity as baby boomers went to movie theatres throughout their lives."
"When you tell a 22-year-old to turn off the phone, don't ruin the movie, they hear please cut off your left arm above the elbow," he said; "Today's movie-goer doesn't want somebody sitting next to them texting or having their phone on. What may be more likely is we take specific auditoriums and make them more texting-friendly."