1% of iPod Touch users upgrade to 3.0, resistance will be futile
To be honest, we were taking aback that the new iPhone 3GS sold several jillion units in its first few days. Plenty of mentalist Apple fanboys defied all laws of common sense and paid to cancel their existing 3G contracts, signed up to another 18 month contract - that'll still have six months to run when the next handset is released - then spent even more money on the 3GS handset itself. There were plenty of new customers too, but when the 3G is far cheaper (or free) and the 3GS failed to offer a huge amount of new functionality, well. People are stupid, as has often been noted.
We're not surprised, however, that next-to-none of the millions of iPod Touch owners have bothered downloading the new 3.0 firmware. Advertising firm AbMob, which places ads into iPhone applications, reports that they're seen just 1% of activity from iPods with 3.0 firmware since it was released a fortnight ago.
There are probably two key reasons: while it's free to iPhone owners, those with a Touch have to fork out £6, and because most of what the 3.0 update has to offer is next-to-pointless for an iPod. The fact is that nearly all the new features in Apple's new firmware (and there are plenty of them) are only of use if you have a regular wi-fi connection - otherwise there's little to enhance the user's experience of music, video or applications.
It's a well and truly dropped bollock by Apple, but you can bet your life that they'll find a way to squeeze the money out of you; sooner or later there'll be a mandatory iteration that'll render your iPod obsolete without it. Alternatively, Apple could get off their fat collective arses and work on some improvements that are worth paying for.