Everything is rosy with household finances
It’s rare that economists aren’t gloomy, but it seems everyone is feeling more positive about their finances. The latest Nielsen consumer confidence survey shows that UK confidence has overtaken the global average for the first time in more than nine years- last time we were this happy financially, Tony Blair was telling us things could only get better for the third time and the official interest rate was nine times higher at 4.5%
British consumers are also more confident than those in Germany for the first time in five years and we’re now second only to Denmark in confidence ratings throughout Europe. We’ve also stopped shopping around so much, with the switching of grocery brands to save money now at its lowest level since late 2009.
A different study by Lloyds Bank, of more than 2,000 people aged between 18 and 75, also reported an increase in consumers’ confidence. Its survey on spending power found that 70% of empty-nesters- people aged 45 or more whose children had left home- described their financial situation as good, compared with 61% of parents aged 25 and over with younger children and falling to 58% cent of young singles aged between 18 and 24 with no children.
And the Lloyds Bank Spending Power report suggests that confidence is rising with people's confidence in their personal financial situation increasing by 5 percentage points. And the outlook is rosy- 31% of young single people aged between 18 to 24 said they expected to be able to save slightly more in six months times than they do at present, although this figure falls to 11% for those aged 45 or over, who already think they’re in a good position financially.
Patrick Foley of Lloyds Bank said: “Consumers remain in good spirits, with sentiment buoyed by a combination of strengthening wage growth and muted price pressures,” meaning that lower prices and stagnantly low interest rates, combined with wage increases mean we all feel richer.
And Asda have quantified just how much richer we are. Last week, Asda's latest Income Tracker report revealed that UK households have an average of £189 of discretionary income to spend each week, which is £18 more than this time last year, a figure that has been consistent for the last quarter. So what are you spending your extra £18 on?