Memo to the RAC - honesty doesn't pay the bills
Price comparison portals are all very well and good, but if you're a business that offers a similar service on your own site, it doesn't always work in your favour. Aviva tried it over the summer with less than stellar results - now it's the turn of the RAC. No doubt the customer's perception of the RAC will be that they are honest and transparent, but in these cash-deprived times who wouldn't book their insurance through the AA instead?
Thanks to Bitterwallet reader Simon