Commercial Break: What will it take to kill the Go Compare man for good?
Uh oh – the Go Compare man is STILL alive, in spite of recently being shot to bits by a rocket-wielding Sue Barker. But he’s still a target for angry minor celebrities – this time it’s mediocre ‘soccer’ coach Stuart Pearce who is out to get the singing hate-figure.
If the idea of this campaign is for us all to feel sorry for him, then it isn’t working. In fact, it’s only making us hate Go Compare more. We just spent the afternoon on the phone to the insurer’s main competitors, taking out expensive cover on cars, home and fancy items, none of which actually exist, all in an attempt to drive Go Compare out of business. Try it – you’ll feel better!