Aviva want you to know their car insurance is more expensive
Aviva, better known as Norwich Union, are keen to promote the hell out of themselves after a miserable re-branding exercise starring a string of Hollywood actors that customers couldn't give three dumps about. So they've gone to town on trumpeting their low-price insurance as a point of difference, reckoning if they can save you a few bob, you'll stick business their way whatever they're called:
The advertising banner above is splashed across the front page of Aviva's car insurance website, and every few seconds the quote on the right-hand side (which shows a price comparison between Aviva and other named insurance providers) changes to prove that Aviva really does provide a cheaper deal. Except as long-time Bitterwallet reader Amanda Hugginkiss points out, it does nothing of the sort.
We've just made a note of the examples that Aviva give, and at least two out of every three are more expensive than one or more of the named competitors:
At least Aviva are good enough to provide the names of the cheaper insurance providers, so you don't have far to look. Expect to see this tweaked in the next day so it works properly. Or not, perhaps.